I build brands and the teams and systems that scale them.
Brand · website & design system · events · campaigns · sales enablement
1
Rebrand, brief to launch
3×
Web traffic, 20K→55K/mo
40+
GTM assets designed
10+
Trade shows & events
90%+
Tier-1 brand alignment
WHAT I OWNED
A creative leader who sets direction, then ships it
I joined as the creative leader for a lean marketing team and built the brand, website, and creative infrastructure from the ground up. I owned the strategy and the execution. One principle ran through all of it: build systems so a small team can move fast and stay on brand.
Strategy & vision
Owned the 2025 brand OKR as one work stream covering the rebrand, product templates, and brand foundations.
Executive partnership
Sole internal client lead. Won executive sign-off at every rebrand milestone.
Agency & vendor management
Evaluated agencies, recommended Focus Lab, and ran the relationship start to finish. Coordinated external development.
Systems & ops
Built the design-request intake, a self-serve sales asset hub, and an internal Brand Enablement GPT.
THE REBRAND Project owner · Client lead · Decision-maker
A full brand transformation, led start to finish
I owned Stensul's rebrand from the very first question (which agency?) through launch. I evaluated agencies, guided the internal team to the right pick, became the sole liaison between Stensul and Focus Lab, made the calls at every milestone, and directed every phase of the work.
PHASE 01
Brand Strategy
Set the strategic foundation with Focus Lab: brand attributes, positioning, and the Governed Creation™ narrative. Got executives on board with the direction before any design started.
My role: drove positioning decisions and executive sign-off
PHASE 02
Verbal Identity
Directed the messaging framework, brand voice, and tagline. Made sure the language matched how Stensul actually sells and worked across every team and asset.
My role: approved voice, messaging, and tagline
PHASE 03
Logo
Guided logo direction from early explorations to final mark, weighing distinction, legibility, and how it would hold up across product UI, events, and small formats.
My role: directed exploration and final selection
PHASE 04
Visual Language
Steered the full system: color, typography, and pattern. Tested every decision against the real GTM surfaces it would live on, from decks to ads to the product itself.
My role: steered color, type, and system decisions
THE WEBSITE Project owner · Design lead · Ongoing
A website I keep growing
I turned the new brand into a modular, Figma-based site and shipped it in under three months. Monthly traffic tripled, from 20K to 55K, with no disruption to live campaigns. I own it day to day: driving traffic, building new pages, working with dev, and using analytics to decide what ships next.
3 months
Concept to launch
20K→55K
Monthly visitors
30+
New pages designed
EVENTS & TRADE SHOWS Project owner · Lead designer · 10 events
Booth-to-collateral ownership across 10 industry events
I own event brand strategy from start to finish, from the booth concept to the ideas that get attendees to stop, engage, and remember us. That runs from flagship conferences to small executive dinners.
The Fast Track (Stensul's own event): I built the brand from scratch and designed a full interactive experience at a 4,000-square-foot venue using 360° projection mapping. Adobe Summit 2026: booth, session slides, landing page, and a live-leaderboard calculator tool. Plus Salesforce Connections, Gartner, Movable Ink THINK, and executive dinners across four cities.
SOCIAL MEDIA Design lead · organic + paid
Social content that carries the brand between campaigns
I built the social system that keeps Stensul visible day to day: on-brand templates the marketing team runs on its own, a steady series of launch, webinar, and event promos, and short-form clips that turn static product and event content into motion.
I built the social system that keeps Stensul visible between campaigns: self-serve templates the marketing team runs on its own, promo series for launches, webinars, and events, and short-form clips that turn talks and demos into social video.