WORK EXPERIENCE

Creative Director and Brand Manager
Stensul
New York, NY | November 2024 – Present

Enterprise SaaS for governed, AI-accelerated email and landing page creation, sold to banks, healthcare systems, and pharma.

• Brand & Rebrand Leadership: Led Stensul's 2026 rebrand from agency selection through launch. Evaluated agencies, selected Focus Lab, and served as sole internal client lead through positioning, messaging, identity, and the Governed Creation™ visual system, securing executive alignment across Marketing, Growth, Product Marketing, Product, and Sales.

• Website: Grew monthly site traffic from 20K to 55K by turning the new brand into a modular, Figma-based site. 30+ new pages, shipped in under 3 months with zero disruption to live campaigns. I own the site day to day and use analytics to decide what ships next.

• Design Systems: Rolled the new brand out across 40+ go-to-market assets and 50+ launch ads. Built the template library and guidelines, including the sales deck system, that sales, email, and events teams now use to produce on-brand work independently.

• Product Design: Redesigned Stensul's own email and landing page builder modules across two release cycles as part of the rebrand, from concept through developer handoff.

• Campaigns: Directed paid campaigns across LinkedIn and 6sense, partnering with growth marketing on strategy and targeting, including a 50-concept, 200-variation, 3-landing-page campaign. Brought the brand into motion with Jitter animations for web, product releases, and social.

• Events: Creative lead for branded experiences at 10 major industry events, including Adobe Summit, Gartner Marketing Symposium, Salesforce Connections, and Movable Ink THINK. Built The Fast Track, Stensul's own event, from scratch: a 4,000-square-foot interactive activation with 360° projection mapping. Designed the Adobe Summit 2026 booth, including a live-leaderboard calculator tool that drove 800+ booth conversations.

• Sales Enablement: Built a self-serve Confluence hub that turns every product release into rep-ready assets on its own. The AI-assisted enablement system cut that production from weeks to days.

• AI-Accelerated Creative Leadership: Evaluate, pilot, and introduce AI tools and workflows across design, web production, and brand enablement. Use Claude Code and Claude Design to prototype and ship web experiences, and built a custom Brand Enablement GPT trained on brand voice and compliance.

• Team Leadership: Lead creative for the marketing organization and manage a 5-person multidisciplinary team spanning copywriting, editorial, web development, and freelance design. Set priorities, run creative reviews, and own creative intake and sprint planning across design requests.

CREATIVE DIRECTOR - UX/UI DESIGN LEAD
Emodo (an Ericsson company)
New York, NY | July 2022 - Present

• Creative Leadership & Strategic Impact: Spearheaded the strategic vision and execution of all creative initiatives, including brand building, UI/UX design, marketing campaigns, content marketing, and tentpole events, ensuring alignment with overarching business goals and driving measurable impact.

• Data-Driven Brand Transformation for CTV: Led a data-driven brand transformation to align with a CTV-centric strategy, leveraging insights to optimize the customer journey. This involved a comprehensive overhaul of the website, brand guide, social media campaigns, and presentations, resulting in a more effective and impactful brand presence.

• Digital Ad Campaign Success: Led strategic design of digital ad campaigns, achieving a .68% CTR on LinkedIn in FY23, significantly boosting audience engagement and growth.

• Interactive Marketing Innovation: Implemented and championed the adoption of Ceros for interactive content creation, enhancing brand image, customer engagement, and advertising effectiveness by 30%.

• DSP Platform Development from Inception: Led UI/UX design and collaborated with a team of designers to build the DSP platform from the ground up, managing the project through Jira and collaborating on Miro. Partnered with product managers to streamline content into intuitive workflows, resulting in increased sales, customer retention, and higher revenue.

• Cross-Functional Collaboration: Managed agency partnerships for impactful video campaigns and website development, fostering strong relationships with cross-functional teams, executives, and stakeholders to ensure seamless communication and alignment.

• Team Leadership & Mentorship: Guided a team of internal and freelance designers, fostering a collaborative environment that led to a 20% increase in creative output.

SENIOR DESIGN DIRECTOR - UX/UI DESIGN LEAD
Lotame
New York, NY | June 2016 - July 2022

• Strategic Rebranding for Market Leadership: Led a comprehensive rebranding initiative encompassing website, marketing collateral, and digital strategies, modernizing Lotame's aesthetic and positioning the company for continued growth and success in the competitive data market. This included managing the redesign of the website and the development of interactive Ceros pages to showcase the company's offerings.

• Full-Spectrum Creative Leadership: Oversaw all creative deliverables, including brand building, product launches, UI design, trade show design, marketing materials, campaigns, B2C and B2B collateral, and paid social media, maintaining brand alignment and driving consumer action.

• Data Management Platform (DMP) Redesign: Revamped the UI and design system of the DMP, optimizing user experience and resulting in reduced churn and increased sales.

• Creative Process Optimization: Developed a "hub" system for multi-disciplinary creative work, streamlining production and supporting strategic plans in a dynamic start-up environment.

• Tentpole Event Design & Management: Conceptualized, designed, and managed Lotame's presence at major industry events like DMEXCO, overseeing booth design, vendor selection, and on-site execution to maximize brand visibility and engagement.

SENIOR DESIGN DIRECTOR / DESIGN DIRECTOR / SENIOR GRAPHIC DESIGNER
Catalyst
September 2007 - June 2016

• Brand Stewardship & Rebranding Leadership: Oversaw the entire creative process of the organization, ensuring brand integrity across all Catalyst marketing materials, including print, digital, and video. Successfully led a comprehensive rebranding initiative, collaborating with external design studios for logo and website redesigns. Managed and mentored a design team while successfully overseeing the design budget, reducing costs by 50% through strategic vendor negotiations and resource allocation while maintaining brand standards.

• Mobile App Development & Digital Design: Led the design, conceptualization, and management of the Catalyst mobile app platform and storefront, from wireframe to final product. Oversaw the technical aspects of app publishing, including setting up Apple Developer accounts and managing the publishing process. Designed and developed a wide range of digital assets, including ePubs, eBooks, eNewsletters, and business systems.

• Team Building & Leadership: Recruited, hired, and developed a multidisciplinary team of designers, fostering a collaborative and innovative environment that consistently delivered high-quality work.

• Event Design & Client Collaboration: Designed and executed all Catalyst events, including the prestigious Catalyst Awards held at the Waldorf Astoria hotel. This involved conceptualizing event themes, creating visual identities, managing logistics, and collaborating with vendors to ensure seamless execution. Also collaborated with Fortune 500 companies to develop high-end event collateral, tailoring designs to meet their specific needs and expectations.