WHAT I OWNED
Brand · Website & Design System · Product Marketing · Events · Campaigns · Sales Enablement · AI-Accelerated Design
Setting the UI vision, then building it with the team
As UI Development Lead, I set the interface direction and led the day-to-day design work, partnering with product managers, engineers, and a second UI designer to ship a platform that looked as sharp as it worked.
UI vision
Set the interface direction so it matched the brand and the business goals, not just the underlying data.
Cross-functional delivery
Partnered with project managers on timelines and with engineers on how the UI met the backend.
Design partnership
Worked alongside a second UI designer to translate complex workflows into an intuitive product.
Market positioning
Researched the competitive landscape to sharpen what made the platform's UI stand out.
DESIGN SPRINT UI Development Lead
Prototyping the platform before a single screen was final
Early on, I ran a focused design sprint with the cross-functional team to pressure-test the hardest problem: turning dense advertising data into something a user could actually read. We sketched, prototyped, and tested fast, so the direction was validated before real design time went into it.
PLATFORM UI Design system · Figma, Jira, Miro
A Figma system built before a single screen shipped
Working with fellow UI designer , I helped define the platform's design system in Figma first: the components and patterns that kept every screen consistent. From there, Jira broke the build into tracked tasks across Campaign Management, the Deal Manager, and the Creative Builder, while Miro kept the team aligned on workflows in real time.
RESULTS Launch outcomes
A platform that shipped sharp, and was built to scaleI
I turned a complex data platform into an interface people could actually use, and built the system to keep it that way.
Clean launch
Shipped with a UI early adopters singled out as intuitive and easy to use.
Market differentiation
Helped win new clients by standing out in a crowded programmatic ad space.
Built to scale
Left behind a real design system, not a one-off, so future UI work builds on solid ground.
Team-tested
Validated through a sprint and daily cross-functional work with PMs, engineers, and design.