I build brands and the teams and systems that scale them.

Brand · Website & Design System · Product Marketing · Events · Campaigns · Sales Enablement

1

Rebrand, brief to launch

3×

Web traffic, 20K→55K/mo

40+

GTM assets designed

10+

Trade shows & events

WHAT I OWNED

A creative leader who sets direction, then ships it

I joined as the creative leader for a lean marketing team and built the brand, website, and creative infrastructure from the ground up. I owned the strategy and the execution. One principle ran through all of it: build systems so a small team can move fast and stay on brand.

Strategy & vision

Owned the 2025 brand OKR as one work stream covering the rebrand, product templates, and brand foundations.

Executive partnership

Sole internal client lead. Won executive sign-off at every rebrand milestone.

Agency & vendor management

Evaluated agencies, recommended Focus Lab, and ran the relationship start to finish. Coordinated external development.

Systems & ops

Built the design-request intake, a self-serve sales asset hub, and an internal Brand Enablement GPT.

THE REBRAND Project owner · Client lead · Decision-maker

A full brand transformation, led start to finish

I owned Stensul's rebrand from the very first question (which agency?) through launch. I evaluated agencies, guided the internal team to the right pick, became the sole liaison between Stensul and Focus Lab, made the calls at every milestone, and directed every phase of the work.

PHASE 01

Brand Strategy
Set the strategic foundation with Focus Lab: brand attributes, positioning, and the Governed Creation™ narrative. Got executives on board with the direction before any design started.

My role: drove positioning decisions and executive sign-off

PHASE 02

Verbal Identity
Directed the messaging framework, brand voice, and tagline. Made sure the language matched how Stensul actually sells and worked across every team and asset.

My role: approved voice, messaging, and tagline

PHASE 03

Logo
Guided logo direction from early explorations to final mark, weighing distinction, legibility, and how it would hold up across product UI, events, and small formats.

My role: directed exploration and final selection

PHASE 04

Visual Language
Steered the full system: color, typography, and pattern. Tested every decision against the real GTM surfaces it would live on, from decks to ads to the product itself.

My role: steered color, type, and system decisions

THE WEBSITE Project owner · Design lead · Ongoing

A website I keep growing

I turned the new brand into a modular, Figma-based site and shipped it in under three months. Monthly traffic tripled, from 20K to 55K, with no disruption to live campaigns. I own it day to day: driving traffic, building new pages, working with dev, and using analytics to decide what ships next.

3 months
Concept to launch

20K→55K
Monthly visitors

30+
New pages designed

PRODUCT MARKETING Design lead · Motion designer

Motion that makes a release worth watching

Design and motion for every monthly product release. Each one shipped with release assets, blog and social imagery, and short animations built to turn a feature announcement into something people watch instead of skim.

EVENTS & TRADE SHOWS Project owner · Lead designer · 10 events

Booth-to-collateral ownership across 10 industry events

I own event brand strategy from start to finish, from the booth concept to the ideas that get attendees to stop, engage, and remember us. That runs from flagship conferences to small executive dinners.

The Fast Track (Stensul's own event): I built the brand from scratch and designed a full interactive experience at a 4,000-square-foot venue using 360° projection mapping. Adobe Summit 2026: booth, session slides, landing page, and a live-leaderboard calculator tool. Plus Salesforce Connections, Gartner, Movable Ink THINK, and executive dinners across four cities.

Adobe Summit 2026 Booth Design

Stensul's new brand made its debut at Adobe Summit 2026 in Las Vegas. I designed a live leaderboard calculator that showed attendees how much their team loses building campaigns without Stensul, with results streaming to an industry-sorted leaderboard the whole floor could see. On the second screen, an animation walked through Governed Creation.

800+ Conversations at the booth


Speedy Sloths, tees, card decks, and magnetic Stensul pins (get pics).

SOCIAL MEDIA Design lead · organic + paid

Social content that carries the brand between campaigns

I built the social system that keeps Stensul visible between campaigns: self-serve templates the marketing team runs on its own, promo series for launches, webinars, and events, and short-form clips that turn talks and demos into social video.