WHAT I OWNED
Brand · Web & Interactive Design · Event Marketing (External + Internal) · Social Media
A rebrand built around one screen: connected TV
I led creative direction on Emodo's connected TV (CTV) rebrand: a cinematic identity built to match the medium it sold into. An outside agency set the initial identity. I took it from there, directing its use across the website, events, sales tools, and social, and building the internal brand for Emodo's own flagship event along the way.
Brand & creative direction
Set the cinematic visual direction for the CTV rebrand and directed the identity's application across every asset. Built a separate internal brand and theme for Global Teamodo, Emodo's annual all-hands, each year.
Web & interactive design
Rebuilt emodo.com around the new identity and built interactive Ceros experiences for the CTV product pages.
Event design & production
Owned event brand execution at CES, IAB/ALM, and Possible Miami, plus full creative production of Global Teamodo: theme, stage design, signage, decor, and vendor coordination.
Content & sales enablement
Partnered with copywriters on CTV messaging, built the sales deck system and one-sheets, and ran the social campaigns that carried the rebrand's launch..
BRAND IDENTITY Creative Director · Brand Lead
A cinematic identity, directed into every asset
The palette pulled from the screen itself: purple, green, and fuchsia, the same base colors as a television's RGB display. Gradients throughout suggested motion, the same sense of action the CTV medium sells.
WEBSITE Creative Director · Website Lead
A full site rebuilt around the new brand
I led the website redesign end to end, working with an outside agency and dev team to translate the new brand into a full site: new imagery, new typography, new UI. I then went page by page in WordPress, updating every one so content and visuals matched the new CTV identity.
EVENTS & TRADE SHOWS Project owner · Lead designer · 10 events
Booth-to-collateral ownership across 10 industry events
I directed event brand execution across Emodo's external trade show presence and its internal flagship event. On the show floor, the CTV rebrand traveled to CES (138,000 attendees), IAB/ALM, and Possible Miami: hotel keycards, posters, and a cabana chair carried the identity into rooms full of buyers. Internally, I owned Global Teamodo start to finish, Emodo's annual all-hands built to align a distributed team on the year's strategy.
Global Teamodo 2024: Redefining Horizons
For 2024's Redefining Horizons theme, I built the visual identity around Ericsson's three-tick mark, turned into an abstract horizon with rising and setting suns, a nod to Emodo's operations across time zones. The palette, orange and purple, and the Florida venue's sun-drenched backdrop carried the theme through stage design, signage, and every piece of attendee-facing collateral: presentations, pop-up banners, welcome signage, lanyards, bags, stickers, and branded sunscreen.
Event Activation
-
![]()
Presentation
-
![]()
Pop Up Banner
-
![]()
Welcome Signage
-
![]()
Presentation
-
![]()
Presentation
EVENTS & TRADE SHOWS
Bringing the rebrand to the show floor
The CTV advertising campaign was prominently featured at major tentpole events such as CES (Consumer Technology Association), which attracted 138,000 attendees, IAB/ALM, and Possible Miami.
IAB ALM
Hotel Keycard with QR code linking back to the CTV web page.
CES
Poster
CES
Poster
Possible Miami
Cabana Chair
VIRTUAL BACKGROUNDS Creative Director · Motion
Extending the rebrand to everyday tools
Zoom backgrounds carried the CTV rebrand into virtual meetings: the same cinematic palette and motion, live the moment someone joined a call.
SOCIAL MEDIA Creative Director · Organic + Paid
Campaign amplification
Paid social campaigns put the cinematic visuals and new messaging in front of the CTV audience, built to grow followers and engagement around the launch
