WHAT I OWNED
Brand · Website & Design System · Product Marketing · Events · Campaigns · Sales Enablement · AI-Accelerated Design
A creative leader who sets direction, then ships it
I joined as the creative leader for a lean marketing team and built the brand, website, and creative infrastructure from the ground up. I owned the strategy and the execution. One principle ran through all of it: build systems so a small team can move fast and stay on brand.
Strategy & vision
Owned the 2025 brand OKR as one work stream covering the rebrand, product templates, and brand foundations.
Executive partnership
Sole internal client lead. Won executive sign-off at every rebrand milestone.
Agency & vendor management
Evaluated agencies, recommended Focus Lab, and ran the relationship start to finish. Coordinated external development.
Systems & ops
Built the design-request intake, a self-serve sales asset hub, and an internal Brand Enablement GPT.
THE REBRAND Project owner · Client lead · Decision-maker
A full brand transformation, led start to finish
I owned Stensul's rebrand from the very first question (which agency?) through launch. I evaluated agencies, guided the internal team to the right pick, became the sole liaison between Stensul and Focus Lab, made the calls at every milestone, and directed every phase of the work.
PHASE 01Positioning & Messaging
Set the strategic foundation with Focus Lab: brand attributes, positioning, and the Governed Creation™ narrative. Got executives on board before any design started. From there, directed the messaging framework, brand voice, and tagline, making sure the language matched how Stensul actually sells and worked across every team and asset.
PHASE 02Logo
Guided logo direction from early explorations to final mark, weighing distinction, legibility, and how it would hold up across product UI, events, and small formats.
PHASE 03Visual Language
Steered the full system, built around Co-Form: simple shapes turned into a shared language for clarity, motion, and working better together. That included color, typography, pattern, and a redesign of Speedy, our mascot, with clear rules for when and how to use him. Tested every decision against the real GTM surfaces it would live on, from decks to ads to the product itself.
THE WEBSITE Project owner · Design lead · Ongoing
A website I keep growing
I turned the new brand into a modular, Figma-based site and shipped it in under three months. Monthly traffic tripled, from 20K to 55K, with no disruption to live campaigns. I own it day to day: driving traffic, building new pages, working with dev, and using analytics to decide what ships next. Now I'm using AI tools like Claude Code and Claude Design to prototype and rethink the site even faster, from layout ideas to shipped pages.
3 months
Concept to launch
20K→55K
Monthly visitors
30+
New pages designed
PRODUCT MARKETING Design lead · Motion designer
Motion that makes a release worth watching
Design and motion for every monthly product release. Each one shipped with release assets, blog and social imagery, and short animations built to turn a feature announcement into something people watch instead of skim.
EVENTS & TRADE SHOWS Project owner · Lead designer · 10 events
Booth-to-collateral ownership across 10 industry events
I own event brand strategy from start to finish, from the booth concept to the ideas that get attendees to stop, engage, and remember us. That runs from flagship conferences to small executive dinners.
The Fast Track (Stensul's own event): I built the brand from scratch and designed a full interactive experience at a 4,000-square-foot venue using 360° projection mapping. Adobe Summit 2026: booth, session slides, landing page, and a live-leaderboard calculator tool. Plus Salesforce Connections, Gartner, Movable Ink THINK, and executive dinners across four cities.
Adobe Summit 2026 Booth Design
Stensul's new brand made its debut at Adobe Summit 2026 in Las Vegas. I designed a live leaderboard calculator that showed attendees how much their team loses building campaigns without Stensul, with results streaming to an industry-sorted leaderboard the whole floor could see. On the second screen, an animation walked through Governed Creation.
800+
Conversations at the booth.
SALES ENABLEMENT Owner · content, systems & AI tooling
A self-serve hub that turns new releases into rep-ready assets
I designed and built an Enablement Hub in Confluence that turns every product release into ready-to-use sales assets: a messaging and positioning playbook, launch briefings, a branded deck template, a 12-story customer proof library, a 9-piece product GIF library, competitive battlecards, customer testimonial videos, and objection-handling kill shots — all built around our Governed Creation™ positioning. Reps can also pull assets straight from Slack, connected to the hub through the Slack MCP, so finding the right asset never means leaving the conversation. I used Claude to help draft and structure the whole hub, turning weeks of production into days.
SOCIAL MEDIA Design lead · organic + paid
Social content that carries the brand between campaigns
I built the social system that keeps Stensul visible between campaigns: self-serve templates the marketing team runs on its own, promo series for launches, webinars, and events, and short-form clips that turn talks and demos into social video.
