Emodo's CTV Launch:
A Multi-Platform Campaign

PROJECT OVERVIEW
To launch Emodo's cutting-edge Connected TV (CTV) offerings, I spearheaded a multi-platform campaign to maximize brand visibility and engagement across key industry events, digital channels, and social media. The campaign aimed to position Emodo as a leader in the CTV advertising space while showcasing the unique benefits and capabilities of its CTV solutions.

MY ROLE

Art Direction & Branding: Established a visually cohesive and impactful campaign identity, ensuring consistent messaging and aesthetics across all platforms.
Web Design: Created an interactive Ceros page for scheduling meetings at tentpole events, providing a seamless and user-friendly experience for potential clients.
Booth Design: Designed eye-catching and immersive booths for major industry events like CES, IAB/ALM, and Possible Miami, incorporating interactive elements and engaging visuals to attract attendees and spark conversations.
Campaign Activation: Oversaw the execution of the campaign across all platforms, ensuring brand consistency and maximizing audience reach through targeted messaging and promotions.

RESULTS & IMPACT

The cinematic rebrand successfully captured the attention of viewers and industry professionals, generating positive buzz and brand awareness.
Emodo's CTV offerings were perceived as more premium and engaging, leading to increased interest from advertisers and partners.
The rebrand effectively differentiated Emodo in the competitive CTV landscape, positioning the company as a leader in innovative and visually captivating advertising solutions.

CTV Landing Page

Landing page created in Ceros to showcase new CTV ad formats promoted at flagship events.

Event Applications

TThe CTV advertising campaign was prominently featured at major tentpole events such as CES (Consumer Technology Association), which attracted 138,000 attendees, IAB/ALM, and Possible Miami.