I build brands for companies whose product is hard to explain.

Four times over, I've led the brand for a B2B SaaS company. Most recently at Stensul, where I took a rebrand from kickoff to a live site that grew monthly traffic from 20K to 55K visitors in three months. Before that: Emodo (an Ericsson company), Lotame (an Epsilon company), and Catalyst. I work across creative direction and hands-on execution, from brand and campaigns to product launches and large-scale events, while leading the designers and creative partners who bring the work to life.