WHAT I OWNED
Brand · Website & Design System · Product Marketing · Events · Campaigns · Sales Enablement · AI-Accelerated Design
Lead creative across brand identity, concept, and on-site execution
At Lotame, I built and led the creative function from the ground up over six years as Senior Design Director, across brand, product, and events alike. This page covers the brand-identity and event side of that work: launching a new CTV division, building a conference brand from scratch, and running two flagship experiences and a major trade show, each one owned end to end, from the first concept sketch to the last booth teardown.
Brand & identity design
Built brand identities from the ground up, including the Lotame CTV division (logo, color, and a website that echoed the same three-dimensional design) and Ignite Americas (logo, color palette, and a five-icon graphic set covering Lotame's product line).
Environmental design
Designed signage, stage sets, decor, and interactive displays that turned each space, from Cipriani to a conference hotel to the DMEXCO show floor, into a branded, on-theme environment.
Vendor & venue management
Partnered directly with venues, printers, booth builders, and AV vendors on-site, balancing budget, timeline, and quality to get every piece built and installed correctly.
Collateral & campaign extension
Designed the websites, invitations, programs, presentations, signage, and promo materials for each project, then extended their reach through social content and post-event video.
LOTAME TV · Creative lead · brand + logo + web
Launching a new division: Lotame CTV, identity to website
As Lotame entered Connected TV, I led a complete brand identity for the new division, built deliberately to stand apart from Lotame's core brand rather than read as an extension of it. That meant a perspective-built logo that pulls viewers into the world of television, a CTV website that echoed that three-dimensional design, and supporting marketing collateral, all with their own distinct look and feel. The new, standalone identity positioned Lotame CTV as a leader in its own right and drove higher engagement and lead generation.
Logo exploration
Logo final - a logo built to capture CTV in motion
DMEXCO · Lead designer · 2 booths, 2 years
Two years, two strategies for the show floor
DMEXCO is one of digital marketing's largest expos, and Lotame needed to stand out on a crowded floor year after year. In 2016, I designed a booth built around an interactive "data maturity" activation, where attendees dropped a ball into a tube ranked 1 to 5 to self-rate how data-driven their marketing was, sparking conversation and giving the team a natural lead-in. In 2015, I designed a second, product-forward booth with a clean back-wall showcase and take-away flyers for self-guided browsing. Both ran on floor plans and 3D renderings I developed myself, with materials, fabrication, and AV sourced and managed vendor-side to hit a professional finish on a trade-show timeline.
IGNITE CONFERENCE · Lead creative · concept → on-site execution
Building a brand identity from the ground up
Ignite Americas is Lotame's industry conference for data and marketing leaders. Unlike Spark Summit, this one started with no identity to build on. I created it from scratch: a logo (an orange spark for new ideas, overlapping shapes for the convergence of data types), a color palette, and a five-icon graphic set translating Lotame's product line, Syndicate, Onboarding, Audience Optimizer, Insights, and DMP, into something a non-technical attendee could read at a glance. I carried that system through signage, decor, and collateral, then partnered with the host hotel and print vendors to execute it on-site within budget.
SPARK SUMMIT · Lead creative · concept → on-site execution
Turning Cipriani into a data-industry hub
As Lotame entered Connected TV, I led a complete brand identity for the new division: a perspective-built logo that pulls viewers into the world of television, a CTV website that echoed that three-dimensional design, and supporting marketing collateral. The new identity positioned Lotame as a CTV leader and drove higher engagement and lead generation.
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Cipriani Entrance
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Ballroom
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Ballroom
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Stage
