Ignite Conference
PROJECT OVERVIEW
Lotame Ignite is an annual conference bringing together influential voices and thought leaders in the data industry to explore emerging trends and technologies. As the lead creative for this flagship event, I crafted a comprehensive brand identity and immersive event design to foster networking, knowledge-sharing, and engagement among attendees while showcasing Lotame's innovative solutions.
MY ROLE
Brand Identity Development: Conceptualized and designed the overall visual identity for Lotame Ignite, encompassing logos, typography, color palettes, and graphic elements that reflected the event's theme of innovation and collaboration.
Event Design: Transformed the conference venue into a vibrant and engaging environment, creating a cohesive atmosphere through strategic placement of signage, decor, and interactive displays.
Vendor Collaboration: Partnered with the hotel to maximize branding opportunities throughout the space, ensuring a consistent and impactful visual experience for attendees.
Print Production Oversight: Worked closely with printers to select the most effective and budget-conscious branding materials, ensuring high-quality production and timely delivery.
Event Collateral Creation: Designed all event collateral, including invitations, programs, presentations, signage, and promotional materials, ensuring a unified and visually compelling brand presence throughout the event.
RESULTS & IMPACT
Lotame Ignite consistently achieved high attendance and positive feedback from participants, reinforcing Lotame's position as a thought leader in the data industry.
The immersive and visually compelling event experience fostered meaningful connections and conversations, leading to new business opportunities and partnerships.
The event's success was amplified through social media engagement and positive industry coverage, solidifying Lotame's reputation as a forward-thinking innovator.
Logo
The Lotame Ignite Americas logo embodies the event's spirit of innovation and collaboration. The vibrant orange spark symbolizes the ignition of new ideas, while the overlapping shapes represent the convergence of diverse data types. The clean, modern typeface grounds the logo in Lotame's established brand identity.
Color Palette
The graphic set created for Lotame's event is a vibrant and informative visual representation of the company's key product offerings:
Syndicate: The overlapping circles, reminiscent of a Venn diagram, symbolize the seamless integration and exchange of data within Lotame's 2nd party data marketplace. The dollar sign emphasizes the value and monetization potential of this data exchange.
Onboarding: The arrow pointing from an envelope to a computer monitor illustrates the process of bringing offline data into the online realm, highlighting Lotame's expertise in data onboarding and activation.
Audience Optimizer: The magnifying glass overlaid on a head signifies the ability to zoom in on specific audience segments and find look-alike customers for targeted advertising campaigns.
Insights: The binoculars focused on a bar graph represent the in-depth insights and analytics Lotame provides to help businesses understand and leverage their most valuable customer data.
DMP (Data Management Platform): The chessboard symbolizes the strategic use of data within Lotame's DMP, allowing businesses to make informed decisions and optimize their marketing efforts.
Power Bar
Event Activation
