Rebrand for Emodo's
Connected TV Experience
PROJECT OVERVIEW
Emodo sought to elevate its brand identity in the Connected TV (CTV) space, aiming to capture the immersive and dynamic nature of the medium. As creative director, I led the rebranding initiative, collaborating with a cross-functional team to redefine Emodo's visual language and messaging for CTV, emphasizing a cinematic approach that would resonate with viewers.
MY ROLE
Conceptualization: Developed the creative vision for the rebrand, centered on cinematic imagery and storytelling techniques.
Art Direction: Oversaw the design of new brand assets, including logos, typography, color palettes, and visual elements that aligned with the cinematic aesthetic.
Web & Interactive Design: Spearheaded the redesign of the Emodo website and the creation of interactive Ceros experiences to showcase the brand's new CTV offerings, ensuring a seamless and engaging digital experience for visitors.
Content Strategy: Collaborated with copywriters to develop messaging that complemented the visuals and highlighted the unique qualities of Emodo's CTV offerings.
Implementation: Managed the rebrand rollout across Emodo's CTV platforms, marketing materials, and online presence.
RESULTS & IMPACT
The cinematic rebrand successfully captured the attention of viewers and industry professionals, generating positive buzz and brand awareness.
Emodo's CTV offerings were perceived as more premium and engaging, leading to increased interest from advertisers and partners.
The rebrand effectively differentiated Emodo in the competitive CTV landscape, positioning the company as a leader in innovative and visually captivating advertising solutions.
New Brand Identity Guidelines
The color palette bursts with bold, vibrant hues reminiscent of the television's dynamic glow. Purple, green, and fuchsia—a nod to the RGB colors of the screen—are woven throughout, while energetic gradients evoke the movement and action inherent to the television experience.
Color Palette
Fonts
Interactive Ceros Pages
I spearheaded the adoption of Ceros, an interactive content creation platform, championing its potential to elevate our marketing efforts. I then led the design and building of engaging Ceros experiences to showcase our offerings, demonstrating the platform's capabilities to the wider team. This initiative significantly boosted lead generation, proving the effectiveness of interactive content in capturing audience attention and driving conversions.
Please hover over the page to interact with the content
Updated Website
I led the complete website redesign to embody the cinematic aesthetic, collaborating closely with an agency and development team to ensure a seamless execution. The website's visual language was transformed, incorporating rich imagery, bold typography, and dynamic elements that evoked the immersive feel of CTV. Additionally, I meticulously updated every page in WordPress, ensuring that content, visuals, and messaging aligned perfectly with the new brand identity and CTV focus.
Event Applications
TThe CTV advertising campaign was prominently featured at major tentpole events such as CES (Consumer Technology Association), which attracted 138,000 attendees, IAB/ALM, and Possible Miami.
IAB ALM
Hotel Keycard with QR code linking back to the CTV web page.
CES
Poster
CES
Poster
Possible Miami
Cabana Chair
Video Zoom Backgrounds
Emodo's new CTV offerings were promoted through eye-catching Zoom backgrounds, designed to immerse viewers in a cinematic experience from the moment they entered a virtual meeting.
Powerpoint Templates
The presentation templates immerse viewers in a cinematic experience, utilizing vertical gradient lines to simulate the opening and closing of curtains. Dynamic background gradients contribute to a feeling of motion, and a comprehensive selection of template slides ensures seamless deck creation across teams.
One Sheets
Social Media
Targeted social media advertising campaigns were launched to amplify the rebrand's reach and attract new followers, leveraging the cinematic visuals and messaging to capture attention and drive engagement.
