Lotame TV
PROJECT OVERVIEW
As Lotame ventured into the rapidly growing Connected Television (CTV) space, a fresh and compelling brand identity was essential to reflect this strategic expansion. As the creative lead, I spearheaded the development of a comprehensive brand identity, encompassing logo design, website redesign, and the creation of supporting marketing collateral. The goal was to capture the multifaceted nature of CTV advertising and resonate with diverse customer journeys.
MY ROLE
Art Direction: Established a clear creative vision for the new CTV brand, aligning it with Lotame's overall brand values while emphasizing the unique opportunities and challenges of the CTV landscape.
Branding: Developed a cohesive brand strategy that articulated Lotame's CTV value proposition, target audience, and key differentiators, ensuring a consistent and impactful message across all touchpoints.
Web Design: Led the design of Lotame's CTV website to showcase the CTV offering, incorporating intuitive navigation, engaging visuals, and informative content that highlighted the benefits of Lotame's CTV solutions.
Logo Design: Created a visually striking and memorable logo that represented the dynamic nature of CTV advertising and resonated with the target audience.
RESULTS & IMPACT
The new brand identity successfully positioned Lotame as a leader in the CTV advertising space, attracting new clients and generating increased interest in the company's offerings.
The redesigned website provided a user-friendly platform for showcasing Lotame's CTV solutions, resulting in higher engagement and lead generation.
The comprehensive marketing collateral effectively communicated Lotame's CTV value proposition to a wider audience, contributing to increased brand awareness and market share.
Lotame TV Logo Exploration
Lotame entered the CTV market and required a new logo for their new division.
Final Logo
The final logo embodies the multifaceted nature of CTV, its perspective design drawing viewers into the immersive world of television. This multi-dimensional approach aims to connect with audiences on a deeper level, engaging them at every stage of their customer journey, regardless of their viewing context.
CTV Website
A new website emerged to highlight CTV's offerings, echoing the logo's three-dimensional design throughout its digital landscape. As Web Design Lead, I spearheaded the redesign of Lotame's website, ensuring intuitive navigation, engaging visuals, and informative content that seamlessly integrated the multi-dimensional aesthetic and effectively showcased the benefits of Lotame's CTV solutions.
