Global Teamodo 2024
PROJECT OVERVIEW
Global Teamodo is Emodo's annual flagship event, a critical gathering to foster employee engagement and align on strategic priorities for the year ahead. As Creative Director, my role was to elevate the event's impact by developing a compelling internal brand that celebrated Emodo's unique culture and achievements, resonating deeply with employees worldwide.
MY ROLE
Art Direction: Established a cohesive visual identity for Global Teamodo, encompassing logos, typography, color palettes, and graphic elements that reflected the event's spirit of unity and innovation.
Branding: Crafted a comprehensive brand strategy that articulated the event's purpose, values, and messaging, ensuring a consistent and impactful experience across all touchpoints.
Event Design: Conceptualized and designed the overall event aesthetic, including stage design, signage, decor, and promotional materials, creating an immersive and engaging environment for attendees.
Theme Development: Developed a captivating theme for each year's Global Teamodo, infusing the event with a unique personality and narrative that inspired and motivated employees.
Event Planning: Collaborated with event planners to ensure the seamless execution of the creative vision, managing vendor relationships, timelines, and budgets.
RESULTS & IMPACT
Global Teamodo consistently achieved high levels of employee attendance and participation, fostering a strong sense of community and belonging within the company.
The event's creative brand identity and messaging resonated deeply with employees, reinforcing Emodo's core values and strengthening its employer brand.
The immersive event experience facilitated productive discussions and strategic planning sessions, contributing to Emodo's continued growth and success in the market.
Redefining Horizons
The internal conference, themed "Redefining Horizons," embraced a unique visual identity derived from Ericsson's three ticks. These iconic symbols were transformed into an abstract horizon, showcasing both rising and setting suns as a nod to Emodo's worldwide presence and multi-time zone operations. Held in the sun-drenched locale of Florida, the conference's branding further embraced the local environment, creating a visually cohesive and memorable experience.
Logo and Color Palette
A dynamic duo of orange and purple electrified the event branding, creating a bold and captivating visual identity.
Event Activation
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Presentation
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Pop Up Banner
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Welcome Signage
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Presentation
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Presentation
