Lotame Spark Summit
PROJECT OVERVIEW
The Lotame Spark Summit is an annual flagship event designed to bring Lotame's valued clients together for education, networking, and innovation in the data industry. As the lead creative, I designed, branded, and art directed the entire event experience, transforming the iconic Cipriani venue into a captivating hub for data-driven insights and collaboration.
MY ROLE
Conceptualization and Design: Developed the overall visual theme and aesthetic for the Spark Summit, incorporating Lotame's brand identity and messaging.
Art Direction: Oversaw the execution of the event's visual design, working closely with vendors and the Cipriani team to ensure a seamless integration of branding elements throughout the venue, both inside and out.
Environmental Design: Designed impactful signage, stage sets, decor, and interactive displays that transformed the Cipriani space into an immersive and engaging environment for attendees.
Collateral and Materials: Designed all event collateral, including invitations, programs, presentations, and promotional materials, ensuring a consistent and impactful visual identity across all touchpoints.
RESULTS & IMPACT
The Lotame Spark Summit consistently achieved high attendance and positive feedback from clients, solidifying Lotame's position as a thought leader in the data industry.
The immersive and visually compelling event experience fostered meaningful connections and conversations among attendees, leading to new business opportunities and partnerships.
The event's success was amplified through visually engaging social media content and post-event videos, further extending the reach and impact of the Spark Summit.
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Cipriani Entrance
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Ballroom
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Ballroom
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Stage
